Ecco

Bar & Restaurant


Background
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Huge is commissioned by Shanghai government to rebrand a historical area, Yuyuan Road by implementing art and design. They gather a few business owner from different field as a team into this rebranding project.

Brief
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One of the owner who is running a cocktail bar approaches us to start fresh on Yuyuan Road.

Solution
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In order to make the business works parallely with the direction, we have gone through naming process along with appropriate business strategy that we provided. Through our in-depth research, we locate the position where the business can be developed - an Italian bar & restaurant which suggest a sociable lifestyle together with a healthy dining culture.


Client
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Huge

Date completed
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2 Dec 2015

Design
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brand logo
name card
uniform

Special Thanks to
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Zhao GuangYu
Sandra Zhang