homies

Cafe & Restaurant


Background
JWC is the biggest cafe business group which has successfully brand themselves into professional cafe business consultant.


Brief
JWC is looking for a cafe with a fresh brand image to promote its well-trained barista team and an open space which encourages people to share.


Solution
Our creative direction is to turn a usual cafe into your living room, homies. By featuring its key product, kopi luwak, we illustrate musang into a mascot as homies’ brand image.