Visual Identity
Design

Ecco Restaurant & Bar

'ecco' is an Italian restaurant & bar located on Yuyuan Road, Shanghai. It serves the community on Yuyuan Road with two different functions: an Italian restaurant during lunch time and a friendly bar at night. 'ecco' requested for a logo that differentiate its identities. Our solution is to design a single logo which symbolised both identities, at the same time being recognisable with a simple flip.

ECCO是一家意大利餐厅及酒吧，坐落于上海市长宁区愚园路。特色在于中午是一家餐厅，晚上变成欢快的酒吧。ECCO想要一个品牌标志和视觉系统来区分这双重的身份，于是我们通过一个小小的翻转来实现两重身份的区别。

art direction

YCL
Zhuang Kai

graphic design

YCL
Zhuang Kai

print and craft

Pausebread Risograph