Visual Identity
Design
IGROW ergonomic desk
By standing upon the shoulders of giants, Igrow, an ergonomic desk system brand, has a vision to contribute in China education system apart from increasing their sales. The Chinese way of teaching is being questioned by the modern parents in China nowadays, therefore children is encouraged to improve their self-learning attitude. Talking back to the brand, "I" in Igrow represent Independence, Intelligence, and Inspiration, we see these spirits as the "fulcrum", the point which a lever rests or is supported and on which it pivots. Therefore, our design solution is to make it visible when the brand visual identity is transforming.
爱果乐是一套符合人机工程学的儿童学习桌椅，它除了卖自己的产品增加销售额之外，也给中国教育做出了贡献。现在大多数中国家长开始质疑中国式的填鸭式教育，所以开始鼓励并培养孩子独立学习的能力。品牌通过“I”——“我”去树立独立、智慧和灵感作为精神支点。
