Brand Visual Identity Design
Daiso Convenient Store
Daiso is the largest franchise of 100-Yen stores in Japan owned by Daiso Sangyo Corp. It has a range of over 100,000 goods produced in Japan. It provides a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied from their 7000+ stores all over the world. Their wide range of stores, products, and highly competitive prices never fail to satisfy the discerning customer.
大创产业是日本第一家开始打造百元概念店的企业，堪称全球百元概念店的元老。随着销售额的增长，大创在全世界开了7000+连锁店。老板矢野博丈认为大创不仅仅是一个卖百元商品的地方，它同时也满足了每一个进店的顾客独特的好奇心和乐趣。
百元店有着超过1000件日本制造的商品，每个月也会引进许多新的商品。大创百元店的价格之低，品种之多，大大地满足了家庭主妇的日常需求。
我们将日元符号“￥”拆分成三个具象的图案：“>”、“|”、“+”，诠释为“超出你的期望”、“新颖的购物体验”和“高质量产品”。把这三个概念融入到大创标志上，同时也体现了他们企业的核心价值观。
