Visual Identity
Design
Manxin Hotel
A new hotel branch run by HuaZhu Hotel, a multi-brand hotel group in China. “The sanctury in the city” is concept of this new hotel brand. Therefore, we think that looking for “the trace of spirit” is the only goal for the sleepers to look for their inner peace. Lenticular card animation is how we want Manxin Hotel logo to be presented, most importantly, to leave a mark in every consumers’ mind.
华住酒店是一个旗下拥有多个不同品牌的酒店集团，而新建立的的第一家漫心酒店坐落于上海。漫心酒店的市场定位：城市中的绿洲。旨在让住客寻找自己在科技高度发展下逝去的灵性。
我们希望通过栅格动画的方式去诠释“灵性的踪迹”，让每一个消费者在心中留下印记。
